Guaranteed results; Net profits: Entrepreneurs are buying prime locations in search-engine results. should you?

Entrepreneur, Nov, 2001 by Melissa Campanelli

Obviously, though, search engine companies believe their listings are labeled clearly enough--and they haven't stopped their paid placement practices. But in the opinion of industry expert Sullivan, "Some of the [search engines] could use less ambiguous language."

For now anyway, paid placement--even the kind not labeled as such-- is still a legal way to promote your business. Should you use the technique? It's up to you.

MELISSA CAMPANELLI is a marketing and technology writer in Brooklyn, New York.

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