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Entrepreneur, Dec, 2000 by Rieva Lesonsky, Janean Chun, Cynthia E. Grffin, Michelle Prather, Amanda C. Kooser, Nichole L. Torres, Peter Kooiman
Is 2001 YOUR YEAR? THE YEAR YOU RAP ON MICROSOFT'S WINDOW... PUT AMAZON-LIKE SALES ON YOUR BOOKS? WANT TO HEAR HOW YOU'LL DO IT?
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IT'S NEARLY 2001, AND WE HAVE YET TO SEE A WORK FORCE OVERRUN BY ANDROIDS, DISNEY-"IMAGINEERED" TRANSPORTATION THAT ACTUALLY WORKS OR MIDDLE-CLASS LIVING QUARTERS THAT DO EVERYTHING FOR US AT THE TOUCH OF A STAINLESS-STEEL BUTTON. BUT WE DO HAVE THAT BLESSED INTERNET, WHICH, ACCORDING TO THE VARIOUS MARKETING, FINANCIAL, TECH AND POP CULTURE EXPERTS WE SPOKE WITH, CAN BOOST THE BOTTOM LINE AND EASE DAILY BURDENS FOR MOST ENTREPRENEURS--IF IT'S USED PROPERLY. AS THE COST OF TECHNOLOGY DIPS, MAKING IT MORE ACCESSIBLE TO MORE AMERICANS, THE VASTNESS OF THE SEA CONSUMERS MUST SWIM THROUGH GROWS WITH EVERY NEW DOMAIN NAME. THAT MEANS THE IMPRESSIONS ENTREPRENEURS MAKE NEED TO BE MORE PERSUASIVE--AND BUILDING LOYALTY PROM THE START IS IMPERATIVE. YOU CAN'T DENY INTERNET SPEED. WHAT'S "IN" WILL COME AND GO--SO QUICKLY, IN FACT, THAT IF YOU DON'T KEEP YOUR EYES PEELED AND YOUR EARS WIDE OPEN TO CATCH THAT EVER-IMPORTANT BUZZ, YOU MIGHT JUST MISS IT ALTOGETHER. THE NEXT FEW PAGES ARE CHOCK-FULL OF 2001 CHATTER FROM TR USTED AUTHORITIES ON EVERY THING THE MODERN ENTREPRENEUR SHOULD BE UP ON. NOW GET OUT THAT PDA AND TAKE SOME NOTES ...
Guy Kawasaki
CEO of Garage.com, an online venture financing company that helps early-stage tech start-ups, and author of Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (HarperCollins)
I see a return to the 3 Cs of the Internet--commerce, content and community. Right now, B2C and B2B are somewhat cold, and infrastructure and tools are hot. But at some point, the infrastructure and the tools will be there. Then, it'll be like, "We have this great, big, wonderful pipe all over the world. We've got to [put] stuff through it." Commerce is fairly obvious. Content--there'll be a providing of information, and people will [design] an economic model using something more sophisticated than selling advertising...maybe paid subscriptions or affiliation fees. Community--groups of senior citizens, parents, etc.--these communities will develop. They've been developing, though it's not a hot segment right now. [In 2001,] it'll resurface.
Rohit Deshpande
Professor of marketing at Harvard Business School
Many markets in Eastern Europe, what was part of the earlier Communist bloc, and several markets in the Far East and Asia have only recently opened up to importing products and starting joint ventures with Western companies. Traditionally, companies from the West sold older-generation products and systems to these markets. Now, many of these countries are saying they want tomorrow today--they're interested in the very latest available technologies.
A second major trend is the rise of "born globals." Traditionally, there was a four-stage development to becoming global. Today, companies are saying from Day One they're. interested in being international. And, of course, having an Internet-based business model facilitates this. I'd call those "mega-global" trends. They're going to affect all kinds of firms--not only the Davids but the Goliaths--from today's large manufacturing enterprises to tomorrows dotcoms.
Ken and Daria Dolan
Hosts of The Dolans, a nationally syndicated personal-finance call-in radio show heard in nearly 200 markets across the United States and Canada
An overdue recession should start sometime in 2001, possibly during the second quarter. This will be the death knell for various dotcoms that have been burning through cash on hand with no earnings in sight.
Business inventories, which began rising in the summer of 2000, will continue to slow the profit picture for many of the "old economy" stocks. Consumers will continue to slow their purchasing of goods and services.
All of this should make the stock market very edgy and open up a window of better buying opportunities in selected stocks than we've seen in the past two years.
Smart investors, who have patiently waited on the sidelines with cash through most of 2000, will be rewarded for their patience.
Melissa Shore
Senior analyst at Internet research firm Jupiter Research
In 2001, the divide between small-business "have and have-nots" will continue to diminish as bandwidth increases and prices of computer hardware and access become increasingly compelling. [Entrepreneurs] new to the Internet will migrate to the easiest activities, such as purchasing office supplies, while more sophisticated users will begin managing more of their business activities online. Web site creation and hosting offerings will become commodified and commonplace for both retail and service-based businesses. These offerings will continue to more directly fulfill the promise of new sales and new customers; initial offerings have evolved from simply a Web site offering to the inclusion of basic marketing tools, such as search engine submission and e-mail list purchasing.
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »