You name it: "Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business

Entrepreneur, Dec, 2001 by Jerry Fisher

3. Master telephone techniques. Cold and warm calls are a vital part of launching a new company. For B2B sales, create your own prospect list and make cold calls to initiate contact. When marketing to consumers, use advertising, PR or direct mail to generate leads and follow up by phone. Build a prospect database using contact management software, and keep in ouch via sales and marketing.

4. Tell your story. Develop a press list and tailor your stories to the readers, viewers or listeners of each media outlet. Get involved in community-related causes or activities that offer higher visibility for your company. If you're an expert at something, try your hand at writing columns or articles that will position you in your field.