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Business Services Industry

Fast-casual

Entrepreneur, Dec, 2003 by Devlin Smith

Consumers who want a quick bite coupled with more service and higher-quality food are turning to fast-casual chains. "People aren't willing to settle for fast without flavor anymore and [are] looking for something that's a step up in price and quality," says Karen Page, co-author of The New American Chef: Cooking With the Best of Flavors and Techniques From Around the World (John Wiley & Sons)."There are chains developing to fit that niche exactly."

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This segment reaches all tastes, incorporating sandwich, Asian, Mexican and hamburger eateries, among others. Pasta Pomodoro and sister chain Pomodoro Cucina serve up Italian cuisine, while Potbelly Sandwich Works offers warm sandwiches in a cool atmosphere featuring live music. Daphne's Greek Cafe, a San Diego-based. chain, offers quick fare in a comfortable Mediterranean setting. "We're all about creating and giving great value--freshly prepared, great-tasting food at affordable prices in a quite environment," says founder George Katakalidis. "You can't do that with full-service dining."

Business Services Industry

Fast-casual

Entrepreneur, Dec, 2003 by Devlin Smith

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