Business Services Industry
Entrepreneur
View more issues: Oct 2004, Nov 2004, Jan 2005
Articles in Dec 2004 issue of Entrepreneur
- Not lost in translation: marketing tactics from abroad can work just as well here, too
by Kimberly L. McCall - Bald ambition: hell-bent on getting attention? Try a zany marketing stunt
by Geoff Williams - Second act: take your seat in a certified pre-owned vehicle, and get ready for a "like new" ride
by Jill Amadio - Got it covered? You need coverage, but how much? Find out which warranty or service plan fits your business best
by Jill Amadio - Feel the burn: if you've been making do without a DVD burner, now's the time to take advantage of recent advancements and upgrade your hardware
by Amanda C. Kooser - Think fast: take advantage of faster depreciation
by Joan Szabo - By degrees: you can show highly educated employees the corporate ropes—but you'd better do it step by step
by Chris Penttila - A slice of life
by Sara Wilson - What's cookin'? The FTC is serving up a new and improved franchise rule, but is it what small-business owners ordered?
by Stephen Barlas - Electric avenue: high-tech electronics and safety features are making their way into new vehicles
by Jill Amadio - Rout and about
by Gisela M. Pedroza - Independent's day
by Jennifer Pellet - What's it worth? Get your prices right, or it'll cost you
by Gwen Moran - Good libations? Not if you give employees too much to drink at the company holiday party. Consider these sobering facts
by Jane Easter Bahls - Out with the old: get 2005 off to a fresh start with one of these 102 new franchises
- No place like home: one couple makes it their business to care for homebound clients
by Rebecca Villaneda - What drives inspiration? Loosen up with these four smart tips for staying flexible in your business
- Color-blind? They're practically giving away color laser printers, but watch out for those toner prices
by Mike Hogan - Box office
by Steve Cooper - Coming up short: short-term financing could help your company overcome temporary setbacks or cash-flow issues
by Crystal Detamore-Rodman - Remote control: allowing sales reps to work off-site definitely has its perks, but before you try it, be sure telecommuting makes sense for your business
by Kimberly L. McCall - Turning the tables: you worked for them, and now you want them to "work" for you. Find out what you need to know to land your former employer as your startup's first client
by Laura Koss-Feder - Stretch your limits
by Natalia Olenicoff - Who's No. 1? Nevermind what the rankings say—which city is best-suited to your business's needs?
by Judith Potwora - Keep in touch … Even in the air. These new tech features are ready for takeoff
by Chris McGinnis - Crisis mode: a personal crisis needn't spell disaster for your business—not if you prepare for it
by Geoff Williams - What's next? Hardware that can straddle wireless LANs and cellular networks
by Amanda C. Kooser - Live long and prosper: new life insurance policies offer refunds
by Jacquelyn Lynn - Patriot acts: should you play up the "made in the USA" angle?
by Nancy Michaels - Try again: business fell flat? No use whining about it. Here's how you can bounce back
by Nichole L. Torres - Working it: a surge in part-time workers can pay off for your business
by Mark Henricks - Blogger's block: sick of blogging? Here's how to deal with business blog burnout
by Steve Cooper - Cut the cord: presentations don't have to be a hassle
by Amanda C. Kooser - At a laptop near you …
by Amanda C. Kooser - What's the plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between
by Kim T. Gordon - The write stuff: what does it take to launch a brand-new product?
by Amanda C. Kooser - No sweet: this persistent entrepreneur's new take on sports headbands is quickly becoming a hit with athletes
by Nichole L. Torres - Hit the road: itching to throw your business into high gear? We have everything you need to get your business fleet up to speed in our 2005 guide to commercial vehicles
by Jill Amadio - Leaving their mark
by Rieva Lesonsky - The blame game
by Bernard Kamoroff - Going global: international business tips make a world of difference
by Aliza Pilar Sherman - Tall order: cellular carriers have been busy improving call quality, but will it last?
by Mike Hogan - HSAs—a growing trend in health benefits for businesses and individuals
- Twin picks: dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad
by Jerry Fisher - What's your problem? When to tell customers you work from your home
- Big biz on campus: class is now in session for college entrepreneurs. Are you ready to enroll?
by Nichole L. Torres - Man in the middle
by Daniel E. Hall - Wrap it up right: like your holiday packages, year-end finances are all about presentation—and planning
by Scott Bernard Nelson - Hot on their trail: how to use the net to track offline customers
by Catherine Seda - Rising to the occasion
by Juliette Campbell - Check it out
- A work of art: creating a business masterpiece takes a palette of different ideas
by Mark Henricks - Fleeting moment: fleet leasing provides big breaks to entrepreneurs. Find out what's in it for you
by Jill Amadio - All systems go: sure, integrating your front- and back-end systems might be a headache—but it's well-worth the effort
by Melissa Campanelli - Heard the news?
by Amanda C. Kooser - Magic markets: the experts use marketing Mojo on our tech makeover winner
by Amanda C. Kooser - Survival of the fittest: as your business grows, so do the challenges. Meet them with confidence
by Romanus Wolter - Here comes the sun
by Gisela M. Pedroza - Save it for later
- Correction
- East meets West
by Mark Henricks - Just the tax
by Jill Amadio - Stay in touch
by Liane Cassavoy - A class act: whether in an MBA program or an online course, hitting the books can help you stay on top
by C.J. Prince - Fever pitch: pull out your thermometers, 'cause things are heating up! Here's our annual roundup of the newest trends, hottest markets and business ideas that promise to sizzle in 2005
by Karen Axelton - This is a test: don't be tempted to use ROI analyses the wrong way, or you risk creating a formula for disaster
by Mark Henricks - Taking license: it pays to do your homework before signing a licensing agreement
by Don Debelak - Bar none: you'd better get in compliance with the new bar code rules before time runs out
by Amanda C. Kooser - Lease lessons
by Nichole L. Torres - Shell shock? New rules are driving small firms into shells, where they could get a nasty surprise
by David Worrell - Make a list, check it twice: ever wonder what's on other entrepreneurs' to-do lists?
by Sara Wilson - Reward me: rebates and incentives make buying all the more appealing
by Jill Amadio - Password protection
by Liane Cassavoy - Black gold: oil is key to the success of this Russian fund
by Dian Vujovich - Reaching out: finding good leads takes more than just making a few phone calls. Use a creative prospecting strategy to get yourself out there
by Barry Farber - Bonus round
by Chris Pentilla - Groom to grow: animal grooming is more than a pet project for a former HR executive
by Jeri Yoshida - Extra special: why settle for the ordinary when you've got these special-edition vehicles to choose from?
by Jill Amadio - Numbers game
by Jill Amadio - Website builder
by Liane Cassavoy