All systems go: sure, integrating your front- and back-end systems might be a headache—but it's well-worth the effort

Entrepreneur,  Dec, 2004  by Melissa Campanelli

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The reduction in e-mail volume meant more time to operate the business. Jeffrey says the system, which cost Moosejaw about $75,000 to build (including consulting fees), has had a $500,000 ROI in less than one year. In addition, Moosejaw is now in negotiations to sell the $3,000 solution to other retailers that use RetailPro; it recently got its first customer, and 20 other retailers are interested.

Investing in an off-the-shelf solution, an ASP service, or an in-house system that ties your front- and back-end systems together will keep your e-business moving forward. Says Robert, "If you're not upgrading and making the site better, someone else is."

MELISSA CAMPANELLI is a marketing and technology writer in New York City

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