Business Services Industry
Center for Exhibition Industry Research www.ceir.org
Entrepreneur, Jan, 2004 by Steve Cooper
CEIR provides research and statistics about trade show exhibitions and develops reports on topics such as picking the right shows to attend and how shows compare in effectiveness to other forms of marketing communications. Many reports are industry-specific and cost a nominal fee; others can be downloaded for free.
COPYRIGHT 2004 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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