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Business Services Industry

Name That Company

A good name is worth a thousand marketing dollars. Itching to stand out, some dotcoms are opting for the odd over the obvious:

Company: Yummy Interactive

Web site: www.yummy.com

Sounds like: gourmet food retailer

Actually is: ASP

Company: Mushpot.com

Web site: www.mushpot.com

Sounds like: Iditarod fan site

Actually is: free Internet hard drive

Company: Crunchy Technologies

Web site: www.crunchy.com

Sounds like: peanut butter manufacturer

Actually is: e-business solutions provider

Company: Jamcracker

Web site: www.jamcracker.com

Sounds like: midnight snack site

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Actually is: IT solutions provider