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THE WHOLE e-CHILADA
Entrepreneur, Feb, 2001
1 Determine which area of Mexico to target. Metropolitan areas, such as Monterrey or Mexico City, are probably your best bets.
2 Evaluate your product's potential. Currently, big sellers include PC hardware, music, books, travel and software. Office equipment and supplies, entertainment tickets, video games, jewelry and financial management services are predicted to be strong e-commerce candidates soon.
3 Decide how your e-commerce product will be delivered in Mexico.
4 Set up a local fax number in Mexico or a toll-free U.S. number to be used for customer service purposes. Says Daniel Ordaz, an e-marketing expert, "Most businesses [and consumers] in Mexico still communicate by fax. Be prepared to [support] online communications with offline technology."
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5 Hire a translator and localization experts for site implementation.
6 Have Spanish-speaking customer service help on hand to respond to questions, back orders and shipping problems.
COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »