On The Insider: Sarah Jessica Parker's Mole Removed

BNET Business Network:
BNET |
TechRepublic |
ZDNet

Find Articles in:: all; Business; Reference; Technology; News; Sports; Health; Autos; Arts; Home & Garden

Content provided in partnership with

Business Services Industry

Saved For A Rainy Day

Entrepreneur, March, 2000 by Gwen Moran

Serving customers when they need it most

Many companies pay lip service to building customer relationships, but Framingham, Massachusetts-based Staples put its money where its mouth is. After Hurricane Floyd hit the East Coast with a vengeance last autumn, the office supply super-retailer mailed out $50 Emergency Gift Certificates to catalog customers in areas devastated by the storm.

The emergency gift certificates were valid for purchase of goods at any Staples store, as well as through the company's Web site or catalog. Certificates hit customers' desks within 10 days after the storm, helping them get back to business quickly. You can bet OfficeMax won't be seeing those folks any time soon ...

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey. She is currently completing a marketing workbook titled Promote Your Business.

COPYRIGHT 2000 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning

Find Research Guides for:

Find Featured Titles for: Health

Most Popular Articles in Business

Most Popular Publications in Business