Quick pick

Entrepreneur, March, 2004 by Gwen Moran

Search engine Google now delivers two programs that target growing businesses:

* AdWords creates a small text box about your company that appears in the right-hand column of the screen when someone searches for your designated, word. Placement is determined by what you bid, which can range from 5 cents to $50 per word, and how many times your ad is selected--the more click-throughs, the higher your placement. Bid too high, and your rate is automatically discounted to be in line with others for that word.

* AdSense uploads appropriate AdWords text boxes to your Web site for free and pays you for any traffic you generate. The rate is based on the AdWords pricing formula. This can be an easy way to generate more income, provided you choose ads that relate to your content. Find out more at https://adwords.google.com/select.