Bibliography for: "Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation"

Kim T. Gordon "Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation". Entrepreneur. FindArticles.com. 08 Dec, 2009. http://findarticles.com/p/articles/mi_m0DTI/is_3_33/ai_n11836481/

Entrepreneur

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Articles in March, 2005 issue of Entrepreneur

• Humble Beginning
  by Esther Nguonly
• Singin' the blues: is it the end for Bluetooth?
  by Mike Hogan
• He's got game: go international with a Global Resources Fund
  by Dian Vujovich
• Health of a nation: entrepreneurs are sick of sky-high health insurance premiums, and the government is scrambling for reform. But can uncle Sam save the deteriorating state of health care?
  by Joshua Kurlantzick
• First impressions: an intriguing introduction keeps potential customers from skipping your ad
  by Jerry Fisher
• Brand aid: how building your brand and expanding your line can be the key to your success
  by Don Debelak
• Climbing the ladder
  by William D. Barrett
• Security blanket
  by Amanda C. Kooser
• Guardian angel: now called active capital, the former ACE-Net website is completely revamped and ready to help match companies with angel capital
  by David Worrell
• Resource directory
• Say cheese! With so many features and styles to choose from, these nifty digital cameras will put a smile on anybody's face
  by Amanda C. Kooser
• Stay on track: GPS-equipped cell phones are the latest way to keep tabs on mobile employees
  by Amanda C. Kooser
• Love thine enemy: making friends with your rivals can help you grow—in life and in business
  by Nichole L. Torres
• Lucky stars: some entrepreneurs are turning to astrology to chart their business courses
  by Julie Monahan
• We have contacts: necessity was the mother of invention for these executives-turned-entrepreneurs
  by Heather Clancy
• Foreign affairs: small businesses need better education, access to finances and forward thinking to begin exporting products to overseas markets
  by C.J. Prince
• Rental health: don't get taken for a ride by your rental car bill—look out for these hazards
  by Chris McGinnis
• Take cover: no need to panic—we've got tips to help you cut your car insurance costs
  by Jill Amadio
• A run of luck: after this entrepreneur sold his company, he gained even more business control
  by David Worrell
• Mind over market: over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century
  by Jay Conrad Levinson
• Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation
  by Kim T. Gordon
• Morning glory: tapping into a widespread passion, these entrepreneurs hope to make everyone's favorite breakfast food an all-day event
  by April Y. Pennington
• Wheels of fortune: these two entrepreneurs want to change the world and create happier, healthier communities—one cyclist at a time
  by Esther Nguonly
• Change is in the air: Entrepreneur's redesign is moving us forward and giving you even more of what you want
  by Rieva Lesonsky
• All access: is your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience
  by Melissa Campanelli
• The outer limits: with larger PC-makers struggling, why is Alienware doing so well?
  by Mike Hogan
• A brand new bag: what's next for our "Biz 101" tech makeover winner? See the exciting plans she's got in store for 2005
  by Amanda C. Kooser
• Hire ground: survey says hiring is up, but paychecks are down in the small-business world
  by Mark Henricks
• Back to the future: tap into these resources to prepare your business for tomorrow's trends
  by Kirsten Osolind
• Lay down the law: a new bill aims to shoot down frivolous lawsuits
  by Jane Eater Bahls
• Hire power
  by Jessica Hong
• Another eBay convert
  by Richard Allen
• What's new: hone your culinary can-do with epicurian education for aspiring chefs
• Keep your cool
  by Gisela M. Pedroza
• Perfect blend: tired of ugly tech gadgets taking over the living room? New gear adds a homey touch
  by Steve Cooper
• Limited time only: there's still time to save on your taxes—we can show you how
  by Joan Szabo
• It's all relative: can a newcomer revitalize a family business—without igniting a family feud? Learn from 3 entrepreneurs who did just that
  by Chris Penttila
• All that glitters: dreaming of starting your own jewelry business? Be prepared—it's more elbow grease than glitz and glamour
  by Nichole L. Torres
• Corrections
• Happy trails: taking a hike led to the creation of this all-natural, tasty snack
  by Sara Wilson
• Sounds like a plan: find out how to make bank with a powerful business plan
  by Nichole L. Torres
• Getting props: awards can boost your self-esteem—and your business
  by Aliza Pilar Sherman
• Gold standard: get the best in IP phone bennies without a PBX or even a VoIP provider
  by Mike Hogan
• Charity check: using the Internet, it's easy to do a thorough job of checking up on do-gooders to make sure your money will be helping a good cause
  by Scott Bernard Nelson
• Parent trap? Keeping mom or dad busy in their retirement years may be a noble reason to hire them, but be sure you know what you're getting into first
  by Mark Henricks
• A brand new day: create a successful day from the start by taking these steps to get motivated
  by Romanus Wolter
• Go live: they've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site
  by Catherine Seda
• Support system: bringing together busy female execs can be big business
• Network it
• Love of country
  by Jennifer Pellet
• All systems grow: you don't have to be a rocket scientist to grow your business. Get ready for liftoff with these 7 expansion strategies
  by Julie Monahan
• Enlighten me: one entrepreneur brings business—and spirituality—to new heights
  by Mark Henricks
• Choose your path: ready to start a retail business? Don't get stuck at the fork in the road—we've mapped out 3 different retail paths so you can choose the one that's right for you
  by Nichole L. Torres
• Touch and go: fingerprint readers mean better security—and no more tricky passwords
  by Amanda C. Kooser
• What's your problem?
  by Paul Edwards
• Hot box: it's a snap to set up a hot spot with these package solutions
  by Amanda C. Kooser
• State your case: many states are luring small businesses with big promises—so what's in it for you?
  by Chris Penttila
• Signal strength: with stronger marketing efforts, VC firms are making sure their message gets heard
  by John F. Ince
• Just the facts: the FDA doesn't want any more lies on dietary supplement labels
  by Stephen Barlas
• Name that domain
  by Amanda C. Kooser
• Nail the sale: need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation
  by Barry Farber
• You first: an opening move may make or break a deal—so step lightly
  by Marc Diener
• Inside job: turn a little style into a lot of profit by trying your hand at dorm room design
  by Nichole L. Torres
• Guaranteed results
  by Gwen Moran
• Risky business: before a defective product becomes your downfall, learn how to protect yourself
  by Mark Henricks
• Cutting edge
• A good time for an IPO gold mine?
  by Jennifer Pellet
• Use your intuition: a keen eye for trends helps this style-setter attract all the right people to her boutique
  by Kimberly L. McCall
• Write on
  by Chris Penttila
• Spin factor
  by Stephen Meade
• Teaming up: this sports franchisee turned a love for coaching into a lucrative business
  by Sara Wilson
• Home run: get in the game with one of these 105 top homebased franchises
• Coffee break: can't imagine your office without Java? Take a moment to learn how it got there
  by Geoff Williams
• Time's up: from prison bars to brownie bars, what's next for Martha Stewart?
  by Geoff Williams
• Scan artists
  by Amanda C. Kooser
• Covering home base: insuring your homebased business is easier than ever
  by Jacquelyn Lynn
• Whistle shop: turn your store into a destination by making shopping an event
  by Gwen Moran
• My bad! Playing the blame game is out. More CEOs are taking responsibility for their actions—and building stronger businesses as a result
  by Chris Penttila
• Show and tell: set the scene for success in your workplace with the art of visual management
  by Mark Henricks