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Entrepreneur, April, 2000

Think all those young executives at Internet start-ups have loads of cash on hand to spend freely? Think again. A recent study by PricewaterhouseCoopers found that Internet companies pay modest salaries but reward managers and directors with equity.

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According to the study, titled "PricewaterhouseCoopers Compensation Survey of Dot.Com Executives," the average total direct compensation--including base salary, a cash bonus and incentives--for a CEO at a publicly traded Internet company is a relatively modest $1.74 million. However, those same CEOs have a 12.1 percent equity stake in their company, or a value of $468.5 million.

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Entrepreneur, April, 2000

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