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Business Services Industry

Know Thy Customer

Entrepreneur,  April, 2001  by ROBERT McGARVEY

www.freedemographics.com

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The right regional demographics--how old and how educated the people are, how many kids they have and how much they pay in rent or mortgage--will reinforce any successful marketing program. FreeDemographics lets you research that kind of information and more. Perhaps you need to track how a region has changed; this site offers data from the 1970, 1980 and 1990 U.S. Census reports. Usually you pay for this kind of information, but FreeDemographics delivers exactly what it says--lots of facts at no cost.

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