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The next chapter: a brand makeover helps move a bookstore's story forward
Entrepreneur, April, 2006 by Gwen Moran
* Colors are warm and coordinated.
* Books in the logo look neatly shelved. The store's cats are very popular, so the friendly-looking cat on the logo reminds customers and prospects about this unique aspect of Book Lovers Bookstore.
* The type style is still a creative-looking script, but it's wider and easier to read than the style previously used for the tag line.
COPYRIGHT 2006 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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