Business Services Industry
Back in the day
Entrepreneur, May, 2002 by Nichole L. Torres
What is it about nostalgic advertisements that makes people feel so warm and cozy? it seems that consumers across America are warming up to old, familiar brands and embracing all things that evoke a traditional, homey feeling.
"It actually started well before 9/11 with a return to more traditional values," says T. Scott Gross, author of MicroBranding: How to Create a Powerful, Personal Brand & Beat Your Competition (Leading Authorities Press). "It comes from being overwhelmed by the pace of life as we know it."
Related Results
A return to the good old days is just what PostMark Press Inc. in Watertown, Massachusetts, promises with its nostalgia-themed greeting Cards. Turn-of-the-century-inspired cards have proved very lucrative for founder Kathy Alpert, 50, who projects 2002 sales into the six-Figure range. "The image markets itself," she says. "It makes [people] fell good, reminds then of the good old days or just evokes memories from childhood."
But you don't have to sell vintage antique products to ride the trend. You can also capture that nostalgic feeling with your company's marketing campaign by studying old advertisements from the 1920s, '305, ' 40s and even through the '60s and '705. As Gross explains, "You want to position it as an old feeling--not an old product."
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions



