Business Services Industry
That's rich! Net profits: with faster internet connections, rich media is making a comeback. Should you add it to your web site?
Entrepreneur, May, 2004 by Melissa Campanelli
Before setting your sights on rich media, be sure your site has the basics down: user-friendly navigation, attentive customer service and stellar marketing techniques. Otherwise, your site could end up in the Web wasteland.
MELISSA CAMPANELLI is a marketing and technology writer in New York City
COPYRIGHT 2004 Entrepreneur Media, Inc.
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