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Business Services Industry

Quality control

Entrepreneur, July, 2005 by James P. Sargen

I appreciated your focus on the importance of providing the highest quality customer service in your "Editor's Note" ("State of Service," May). As entrepreneurs, we cannot compete with large corporations when it comes to marketing budgets, multi-national sales forces or complex call centers. If we are to succeed, we must provide an extra degree of care and nurturing for customers. Big companies often fail to meet the individual customer's needs because they seek sales through quantity rather than quality.

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I recently started a new business to help consumers improve their health and fitness. I have instructed my customer-care specialists to do all they can to provide potential and current customers with the information that they need to make informed decisions about exercise equipment. As the author of "How Does Your Garden Grow?" ("Flash," May) wrote, "To help your customers grow, become a catalyzing agent ... actively demonstrate concern for their interests."

JAMES P. SARGEN

President

TriActive America

San Luis Obispo, California

Business Services Industry

Quality control

Entrepreneur, July, 2005 by James P. Sargen

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