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Want Fries With That?
Entrepreneur, July, 2001 by Talicia A. Flint
IS THIS THE AFTERMATH OF A THREE STOOGES PIE FIGHT OR JUST THE LATEST SPA TREND?
WHY ARE CONSUMERS binging on the $5 billion spa industry's newest thing: food baths and massages? To find out, I went for the "Champagne Wishes & Caviar Creams" treatment at Verabella Skin Therapy Salon in Beverly Hills. Created by Verabella owner and 25-year industry veteran Vera Kantor, the service uses real champagne and caviar extracts to combat the signs of aging. I admit I wasn't too excited about the idea of wrapping my face in caviar and a freezedried collagen sheet at first. Ah, me of little faith. I floated out of the place glowing and exuberant, vowing to return once a month, even if it meant hocking all my possessions to be able to afford the $150 treatment.
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Food-themed treatments are catching on in spas nationwide. The Spa at the Crescent, in the Hotel Crescent Court in Dallas, offers a specialty body treatment that features being slathered with barbecue sauce, while Aroma-Listic Day Spa & Salon in Agoura Hills, California, touts a "White Chocolate Raspberry Truffle" service. "Clients can get a European wrap and facial anywhere," says Monique Moore, 32, who co-owns Aroma-Listic with twin sister Monette Moore. "If you're more original with your ingredients, you draw in more people."
What's my prediction for the next hot spa trend? Four words: peanut butter and jelly.
COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »