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Give 'Em Some Leads
Entrepreneur, July, 2001 by Gisela M. Pedroza
When your business makes headlines, you get more than free advertising--you also earn the credibility needed to win investors and customers. To ease the info-gathering process for busy reporters, launch a virtual press room on your site. It should be accessible via the main scroll and navigation bars.
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Always include press releases and previously published articles, and display media contact information on every page in a large, legible font. Another tip: Reply to media inquiries promptly to accommodate tight deadlines. Check out Media Relations Central (www.mrcentral.com) or PressRelease.com for more information.
COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »