Business Services Industry
Give 'Em Some Leads
Entrepreneur, July, 2001 by Gisela M. Pedroza
When your business makes headlines, you get more than free advertising--you also earn the credibility needed to win investors and customers. To ease the info-gathering process for busy reporters, launch a virtual press room on your site. It should be accessible via the main scroll and navigation bars.
Always include press releases and previously published articles, and display media contact information on every page in a large, legible font. Another tip: Reply to media inquiries promptly to accommodate tight deadlines. Check out Media Relations Central (www.mrcentral.com) or PressRelease.com for more information.
COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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