Business Services Industry
Katie Lukas
Entrepreneur, July, 2001
CEO of StickyData LLC, a Web-development firm NEW YORK CITY
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell LITTLE BROWN, $24.95
"The Tipping Point is about that point at which little movements become big trends--any of those things that catch on like wildfire. As a marketing concept, the tipping point is extremely powerful, and it's also a great conversation piece--I can't say how many times I've found myself paraphrasing Gladwell since I read [this book]."
COPYRIGHT 2001 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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