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Business Services Industry

LETTERS

Entrepreneur, August, 2000

WHAT GIVES?

I would like to thank Ms. Kooser for her insightful comments about the low level of giving by "techies" and other high-income folks ("Pulse," May). I think I have had my eyes opened.

For most of the past year or so, I have been doing research--primarily on the Net and using venture capital sites like www.vcaonline.com--to look for financing and other resources for the business I want to start: a niche-market auto-insurance company that exclusively serves people who tithe--i.e., give a minimum of 10 percent to churches or charities. This company would revolutionize the nonliability aspects of auto insurance by lowering premiums, eliminating deductibles and substituting tithing for the myriad geographic, demographic and gender-based "redlining" typically done by insurance companies.

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However, I have not so much as heard a syllable of concurrence from the venture capitalists at vcaonline.com, nor heard from even one investor who would acknowledge that he or she tithes. Your short article explains why--these people are the lightest-giving group in America. I am sure they wouldn't understand what I am trying to do. I think I have been trying to obtain water from a rock.

I was under the impression that the present generation of wealthy organizations and individuals might include a comparatively high percentage of tithers. I assumed that people who are technically savvy might also be spiritually savvy.

I appreciate this "wake up" piece and will adjust my sights in other directions.

Robert Faust

CEO, Stewardship Financial Services

FLY LIKE AN EAGLE

Woodbury, Minnesota

In your article about shipping items to customers ("Net Profits," June), the only products you mentioned were overnight or two-day express. I have a hard time sending things at such a high rate when the works very well:

I use the U.S. Postal Service Priority with Delivery Confirmation. I can track the items via the Internet, and they're usually delivered in two to four days. Mycostis $3.55 per package (usually less than one pound). Delivery has been right on time, and I've had no losses in more than 100 packages. (I am only a 2-month-old company.) The "Delivery Confirmation" option can also be used with the less-expensive Standard Mail rate.

Katherine Ruffin

redbird@neosoft.com

Business Services Industry

LETTERS

Entrepreneur, August, 2000

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