Business Services Industry
Suit Up!
Entrepreneur, August, 2001 by Michelle Prather
SICK AND TIRED OF BRUISED HIP BONES AND UGLY SURF GEAR. THESE TWO SURFER CHICKS BECAME HIP-BONE-SAVING WET-SUIT DESIGNERS AND HEROINES OF WATER-SPORTS-LOVING WOMEN EVERYWHERE.
VITAL STATS: Amber Sakai (far right), 28, and Brighdie Grounds, 27, of Costa Mesa, California-based Four Girls.
COMPANY: Wet-suit and water-sports gear manufacturer started in 2000.
2001 PROJECTIONS: $1 million.
THEN THERE WERE Two: Cofounders Michelle and Navah Paskowitz elected to leave Four Girls in late February, "but it's OK, because the company's for all girls," says Grounds.
STOP THE SUFFERING: "So many girls wear just their bikinis when it's freezing, because their wet suit doesn't fit then right or they don't like the way it looks," says Grounds. "We've seen their battle wounds."
STAND AND DELIVER: "Not to brag about our surfing, but we've surfed pretty well in the last four years," Grounds says. "We can hold our, own in the water, which, as far as respect goes, makes a difference."
BUSINESS (VERY) CASUAL: "We can work in our flip-flops one day," says Sakai, "and the next day, if we feel like dressing up, we dress up."
SERIOUS BUSINESS: "We're not just looking at the waves every day," says Grounds. "We're working at 10 a.m. and talking until 10 p.m."
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics


