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Entrepreneur, August, 2002 by Mark Henricks
JAY CONRAD LEVINSON, AUTHOR OF THE classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies with-out spending a lot of money in Guerrilla Publicity (Adams Media, $12.95), co-authored with Rick Frishman and Jill Lublin. Among the tips: Aim to over-prepare for any interview with a journalist. Have five points you want to bring up, and rehearse them until you're polished and perfect.
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Austin, Texas, writer MARK HENRICKS has covered business and technology for leading publications since 1981.
COPYRIGHT 2002 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »