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Giving you the finger

Entrepreneur, August, 2002 by Jennifer Pellet

Tired of the hassles of handling cash? With biometric point of sale systems, customers can leave their wallets at home and pay by fingerprint.

"There's an easy enrollment where an employee verifies a customer's identification and enters that information into the system," explains Ron Smith, president and CEO of Round Rock, Texas-based Biometric Access Corp., which makes the Secure Touch-n-Pay system. "Customers put each index finger down and enroll the forms of payment they want to use. From then on, all they have to do is punch in their VIP numbers and put their fingers down."

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It seems like science fiction, but the system is familiar to Kroger store customers in Bryan/College Station, Texas, where Secure Touch-n-Pay is being tested. And McDonald's patrons in Fresno, California, are using a similar program by Oakland, California-based Indivos, a Biometric Access competitor.

For customers, the systems offer convenience. And merchants improve efficiency and customer loyalty, and reduce fraud loss. "If I spend three extra minutes in a checkout line, my view goes downhill," points out Smith. "We're speed and efficiency freaks today."

Business Services Industry

Giving you the finger

Entrepreneur, August, 2002 by Jennifer Pellet

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