Business Services Industry
If You Build It
Entrepreneur, August, 2003 by Steve Cooper
If You Build It... Steve Cooper WHAT FEATURES make U.S. consumers more likely to buy something from a Web site? FREE SHIPPING 90% DISCOUNTS TO FREQUENT CUSTOMERS 81% TRACKING ON PURCHASES 77% A PUBLISHED PRIVACY POLICY 62% PERSONAL INFORMATION SAVED FOR ONE-CLICK CHECKOUT 53% RECEIVED A HIGH RATING FROM AN INDEPENDENT SOURCE 51% HAS AN OFFLINE STORE ASSOCIATED WITH IT 37% OPTION TO STORE A WISH LIST 33% LIVE ONLINE CHAT WITH CUSTOMER SERVICE REPRESENTATIVES 29% RECOMMENDATIONS FOR PURCHASES 28% SOURCE: eBrain Market Research/Consumer Electronics Association
COPYRIGHT 2003 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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