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Treasure hunt: dig deep to show customers you appreciate them
Entrepreneur, August, 2005 by Kirsten Osolind
August 7 marks "Treasure Your Customers Day." Rewarding customers means more than quirky holiday discounts and thank-you cards. To treasure your customers, you need to begin with an inventory of your customer satisfaction levels and relationship assets. Sail the high seas by digging deep to discover your customers' latent needs, acknowledging you r flaws, resolving conflicts quickly and positively, and proactively encouraging feedback. Customers don't think of themselves as revenue oceans; they simply want you to delight them.
No need to roam the beach hunting for customer-appreciation tips this August. In honor of the holiday, check out the following resources:
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* The American Marketing Association will host a "Silencing the Voice of the Customer "webcast on August 5, pillaging outdated perspectives on evaluating customer input and opinions. Register at www.marketingpower.com.
* David Mosby and Michael Weissman's The Paradox of Excellence: How Great Performance Can Kill Your Business explores new ways to shore up customer loyalty.
* Interested in customer cartography? Try a treasure map--an online resource that surveys relationships between companies and customers. Our pick: Corante Customer Intelligence blog (www.corante.com/customer).
KIRSTEN OSOUND is CEO and founder of re:invention inc. (www.reinventioninc.com), a Chicago-based marketing consulting company.
COPYRIGHT 2005 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »