Business Services Industry
For your consideration
Entrepreneur, August, 2005 by Steve Kayser
I found your article entitled "Get the Word Out," by Catherine Seda ("Net Sales," April), useful, but it left out one major press-release distribution player: Marketwire (www.marketwire.com).
I also evaluated PR Newswire and Business Wire and selected Marketwire after a comprehensive review. I urge you to take a look at the comparison of the wires (see www.marketwire.com/mw/wire_comparison).
I save, on average, 40 percent to 50 percent on each release, and I found Marketwire's reach and effectiveness to be as good as--and in most cases, much better than--the ones mentioned in the article. What has continued to amaze me, and is a real differentiator, is their proactive and positive customer service.
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STEVE KAYSER
Director of PR
Cincom
www.cmcom.com
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