No Parking

Entrepreneur, Sept, 2001 by Mark Henricks

MARKETING CONSULTANT BERNO SCHMITT AND WRITER Laura Brown use provocative business parables and a free-ranging spirit of experimentation to present ways to bring creativity to every project in Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity. Their premise is that the vitality of The Garage -- a prototype of the creative organization -- can be nurtured in any company that has three key elements.

First is "the bizz," the body of rules and procedures upon which a business operates. Next Comes "the buzz," the process through which owners create a Garage-like atmosphere of creative excitement in the company. Finally, there's "the stuff," the good ol' goods and services of a business. Even if it's not where you decide to park, a tour of The Garage is almost certain to open your eves to unexpected possibilities.