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Business Services Industry

Stacks Of Macs

Entrepreneur, Sept, 2001 by Amonda C. Kooser

APPLE STORES BEAR FRUIT.

Sleek displays of iMacs, G4s, Powerbooks, USB peripherals, flat-panel monitors and rows of software surround you. No, you're not attending MacWorld. You're in one of Apple's new retail stores. Expect 25 of the new establishments to open in mails and other high-traffic a Teas by year-end.

While the Apple Stores have a distinct consumer leaning, they do offer opportunities for Mac-faithful entrepreneurs. After all, nothing beats a good, hands-on test drive when it comes to buying new computer hardware. For example, if you're not sure about moving up to OS X, then go check it out. Investigate the software, burn a CD-R. You can also ask questions and get assistance from a Mac know-it-all at each store's "Genius Bar."

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Apple has never been known for having a strong retail presence, and the Apple Stores appear hot on the heels of the closures of some Gateway Country stores. So can you count on the Apple version to stick around? One major difference is that the Apple Stores will have product stock on hand, whereas Gateway Country stores mainly display PCs for ordering. Combine that with the support of Apple's core audience, and you could be shopping for your business at Apple Stores for a long time to come.

Business Services Industry

Stacks Of Macs

Entrepreneur, Sept, 2001 by Amonda C. Kooser

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