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Entrepreneur, Sept, 2003

WHAT: A gourmet food truck that delivers to office buildings

WHO: James and Geoff Murdock of Wolf Bros. Mobile Gourmet

WHERE: Kansas City, Missouri

WHEN: Started in 2001

EVERYBODY'S SEEN THOSE FOOD TRUCKS that visit office plazas--they sell fast and convenient fare like hot dogs and chips, but few of the options is terribly healthy. Brothers James and Geoff Murdock knew they could improve on that concept, so they launched their Wolf Bros. Mobile Gourmet food truck, which provides nutritious and gourmet menu selections.

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"We knew there were a ton of people confined to office spaces," says James, 35, a former chef. "We figured it was a safe bet that they were anxious to try something new." Making high-quality food without the overhead of a brick-and-mortar restaurant was a safe bet indeed, as 2002 sales reached $50,000. Sales for 2003 are projected to be in the six figures.

With items like fresh asparagus soup and pasta Bolognese on the menu, the Mobile Gourmet is a far cry from your typical food truck, still, to get customers to actually stop and try the food, the Murdocks had to hand out free samples at first. One taste, says Geoff, 33, "[and] people loved our service. They'd say 'Thank goodness there's somebody like you in this city.'"

Business Services Industry

Many healthy returns

Entrepreneur, Sept, 2003

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