Fair game

Entrepreneur, Oct, 1998 by David R. Evanson, Art Beroff

Above all, he says, entrepreneurs need to be realistic about the process. In other words, a requisite number of "nos" are required to get to "yes." A venture capital fair may not immediately yield the "yes" you need, but it will likely speed up the process.

David R. Evanson's newest book about raising capital is called Where to Go When the Bank Says No: Alternatives for Financing Your Business (Bloomberg Press). Call (800) 233-4830 for ordering information. Art Beroff, a principal of Beroff Associates in Howard Beach, New York, helps companies raise capital and go public.