Business Services Industry
Personal touch: if you want to improve results from your sales letters, try some good, old-fashioned charm
Entrepreneur, Nov, 1998 by Jerry Fisher
Jerry Fisher is an advertising copywriter, consultant and author of Creating Successful Small Business Advertising ($39.95), available by calling (800) 247-6553. If you'd like Jerry to consider your materials for a makeover in this column, send them to "Ad Workshop," Entrepreneur, 2392 Morse Ave., Irvine, CA 92614, or e-mail him at Jerry228@aol.com.
COPYRIGHT 1998 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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