Informal wear: does dressing down send productivity up? - corporate dress codes

Entrepreneur, Jan, 1996 by Mark Henricks

Of course, the dress-down movement isn't likely to go quite that far. "I don't think the casual dress trend means people are going to wear casual clothes 365 days a year," says Iacoboni. "It does mean corporate culture in America is changing."

Hall says he's ready for almost anything when it comes to employee attire. "As long as you're wearing something, you're welcome to work here," he says.

But even this sartorial libertarian recognizes limits. Nancy Nelson reports that when Hall met with her to solicit Onpurpose's business, his khakis and sport shirt were nowhere to be seen. "When he came to lunch with us," she recalls, "he wore a three-piece suit."

Mark Henricks is a New York City writer who specializes in small- business topics.