Face facts - cosmetic surgery

Entrepreneur, April, 1996

Once considered the province of 50-something women, cosmetic surgery is gaining popularity among both sexes of all ages. Driving the trend is a combination of improved surgical techniques and baby boomers seeking to delay aging.

"We see a lot of professionals who work in the corporate world or own businesses," says J. Barry Boyd, a plastic surgeon in Winter Park, Florida. "Cosmetic surgery has become a common choice for them to maintain their appearance and physique."

For middle-aged entrepreneurs going up against 20-something competitors, a youthful appearance enhances self-esteem and image. Even young adults are turning to surgery to improve their competitive posture.

In 1994, approximately 41 percent of aesthetic plastic surgical procedures were performed on people aged 35 to 50. Boyd says having procedures at a younger age may minimize the need for more extensive surgery later and may produce better results.

The process begins with a consultation, where the surgeon evaluates whether you are a good candidate for plastic surgery. The doctor will discuss your expectations, physical condition and medical history. Boyd says a strong rapport with your plastic surgeon is important to a positive outcome. "I find out patients' goals, how much time they have for recovery and how realistic their expectations are," she says.

A variety of facial and body procedures may be considered, and can be performed together or separately. Though the term "face lift" is often used generically to describe plastic surgery, this operation isn't always necessary. Often, less extensive procedures, such as eyelid surgery, a forehead or brow lift, or face and neck liposuction, can achieve the same results.

To locate a qualified surgeon, get references from friends, your family doctor or a local physician referral service, or call the Plastic Surgery Information Service at (800) 635-0635. Boyd recommends asking surgeons about their credentials and experience in the procedure you are considering. "Talk to previous patients; ask to see photographs," Boyd says. "Also, it's very reasonable to get a second opinion."

Is plastic surgery worth it? Boyd's patients say yes. "In my experience," he says, "patients feel better about themselves and are motivated to do well in business and their personal lives."

RELATED ARTICLE: The Great Escape

Though your chances of being involved in a major disaster are slim, there are plenty of minor emergencies that could force you to evacuate your building in a hurry. "Your foremost responsibility is to get yourself and your people out," says Kevin Malone, building manager of One Utah Center, a high-rise office building in Salt Lake City. Beyond that, however, you need to plan ahead to keep your business going while your office is under repair. Malone's suggestions:

* Create an emergency response and crisis management team. Also, designate one person to handle inquiries from customers, vendors, employees' families and the media.

* Plan what to take with you. However, human safety should be your priority; if taking an item will put you at risk, leave it behind.

* Have an evacuation plan. Everyone should know where emergency exits are and be trained in evacuation procedures. Be aware of employees with disabilities or others who may need help getting out, and notify rescue workers. Establish an outside site where everyone should meet for a head count.

* Find an alternative work site. While your facility is under repair, some employees may be able to work from home; also consider sharing space with other businesses or renting a temporary facility.

* Create a backup system for computer files and important documents. Maintain backup data off-site, or use a fireproof container on-site.

* Identify emergency support services, and establish a relationship before you need them. "In a disaster, every [business] will be scrambling for services," says Malone. Know in advance who to call for backup phone lines, office equipment and supplies.

* Know how to contact employees' families. Include current emergency contact information with other critical company documents.

* Practice your emergency plan. Malone, who provides training once a month, says most emergency services are happy to assist. If necessary, hire a security company or other firm specializing in disaster training. Says Malone, "It's worth the money."

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