Entrepreneur

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Articles in May, 1996 issue of Entrepreneur

• Liquid assets - investing in wine
  by Elsie Marienberg
• Marketing 101: experts share their newest - and hottest - marketing tips - Cover Story
  by Lynn Beresford
• Battle of the bytes: up against new contender Windows 95, can Macintosh go the distance?
  by Cheryl J. Goldberg
• Fire up! In a sales slump? Turn up the heat on your cold calls
  by Danielle Kennedy
• Crossing the line: the encroachment issue is alive and well - and threatening franchisor-franchisee relations
  by Janean Chun
• Great beginnings: nurturing your new accountant - small businesses and accountants
  by David R. Evanson
• SIMPLE solution? A new retirement plan may bring Congress and the president together on pension reform - Savings Incentive Match Plan for Employees
  by Stephen Barlas
• Catch the wave: the best software for surfing the World Wide Web - Netscape Navigator Gold 2.0 and Microsoft Internet Explorer - Software Review - Evaluation
  by Cassandra Cavanah
• Think small; want to grow your business? Start by shrinking it - Guerrilla Marketing - Column
  by Jay Conrad Levinson
• Food for thought: 29 affordable food franchises - Directory
• Help wanted: finding the right employee for your homebased business takes planning
  by Cynthia E. Griffin
• Cover story: get readers inside your catalog by strutting your stuff on the front
  by Jerry Fisher
• Coming attraction: reeling in franchisees helps this video chain compete with industry stars - Video Update - Company Profile
  by Holly Celeste Fisk
• Good thinking: knock down the barriers to creativity - and discover a whole world of new ideas - small business management
  by Mark Henricks
• In the zone: small business benefits from the rebirth of enterprise zones
  by Cynthia E. Griffin
• True colors: lower prices put inkjet color printers within anyone's reach - Buyers Guide
  by Jill Amadio
• Heir raising - succession in family businesses
  by Patricia Schiff Estess
• Live wire: a man's faith in "newfangled" appliances fuels an electronics empire - P.C. Richard & Son - Company Profile
  by Bob Weinstein
• Club benefits: you don't have to be a member to benefit from a new source of financing: venture capital clubs
  by David R. Evanson
• The new age: position your business to take advantage of the coming millennium
  by Mark Henricks
• Home pride: in an uncertain economy, promoting entrepreneurship helps communities thrive
  by Janean Chun
• The price is wrong; matching your competitors' prices could be illegal
  by Steven C. Bahls
• Changing times - management consultant Nuala Beck - Interview
  by Robert McGarvey
• Stat wars: how many people out there are small-business owners? No one knows
  by Janean Chun
• Get it together; stop wasting time - and start making meetings work
  by Robert McGarvey
• Office 2000: an odyssey through the office of the future
  by Cassandra Cavanah