Small Hospital, Big Website - Company Business and Marketing

Health Management Technology, June, 2001 by Betsy Mikalacki

emPOWERnet tools include a Web traffic report so we can track the number of visitors to the site, learn what browsers and search engines they use and which hospital information interests them most. More than 21,000 people visit the MGH site every month. The majority of visitors are from the U.S., but we have attracted Web visitors from as far away as Japan, Saudi Arabia and Singapore.

Most recently we added an interactive feature, "For Fun," that allows Web visitors to test their healthcare knowledge by linking to quizzes at other health sites while remaining nested in ours. We foresee a future that includes expanding the website to include online bill payment and appointment scheduling. Where our website is concerned, we hope that's only the beginning.

Betsy Mikalacki is in the public relations department at Medina General Hospital, Medina, OH. Contact her at bmikalacki@medinahospital.org.