Digital Rum and Webraska collaborate on location-relevant mobile shopping service - Company Business and Marketing - Brief Article

Telecomworldwire, May 1, 2001

TELECOMWORLDWIRE-1 May 2001-Digital Rum and Webraska collaborate on location-relevant mobile shopping service (C)1994-2001 M2 COMMUNICATIONS LTD http://www.m2.com

The UK mobile commerce systems developer Digital Rum and the French wireless navigation services provider Webraska have teamed up to launch a new range of m-commerce applications with built-in location and navigation support.

The applications, which combine Digital Rum's mobile shopping and ticketing technology and Webraska's expertise in mobile navigation systems, are designed to enable consumers - regardless of time and place - to find the closest store and to get pricing information via their mobile phone. In addition the system will allow the consumer to request street-level maps and directions to that store.

Initially the service will be available for operators in Great Britain, Ireland, France, Germany and Spain. Digital Rum and Webraska are currently trialling the system.

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