Technology Industry
Industry: Email Alert RSS FeedeBay UK successfully defends complaint about advertisement - Advertising Standards Authority - Brief Article
Telecomworldwire, Dec 10, 2003
TELECOMWORLDWIRE-10 December 2003-eBay UK successfully defends complaint about advertisement(C)1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com
The UK's Advertising Standards Authority (ASA) recently received a complaint about a magazine advertisement for online marketplace eBay UK.
The ad, which appeared in a specialist magazine, featured the automotive section of the auction web site, eBay Motors UK. It claimed that "Every 7 minutes a vehicle sells on eBay Motors UK, so aged stock will be a thing of the past".
The Trader Media Group contacted the ASA to challenge whether eBay could substantiate the claim that a vehicle is sold every seven minutes.
Most RecentTechnology Articles
eBay said that the claim was based on the number of vehicles sold via its site in April 2003. The company provided the ASA with an affidavit that gave the number of vehicles sold in April and May 2003 and stated that the number of vehicles sold in June and July 2003 was even higher.
The figures included the total number of listings that closed successfully, at which point a legally binding contract for sale exists.
After considering the evidence, the Authority ruled that eBay's sales figures for April and May substantiated its claim.
((Comments on this story may be sent to tww.feedback@m2.com))
CIO SessionsVision Series on ZDNet
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Technology Articles
- INTERVIEW WITH BEN BUTTERS, DIRECTOR OF EUROPEAN AFFAIRS AT EUROCHAMBRES : "A PERFECT ROAD MAP FOR EU CLUSTERS DOES NOT EXIST".
- AGENDA.(Brief article)(Conference notes)
- FIGHT AGAINST INTERNET PIRACY.
- INTERNET : AUTHORS' SOCIETIES URGE ACTION AGAINST PIRACY.
- TELECOMMUNICATIONS : BUSINESSEUROPE HOSTILE TO FURTHER CONTRACTUAL OBLIGATIONS.(Brief article)
Most Recent Technology Publications
Most Popular Technology Articles
- What is precision air conditioning and why is it necessary?
- Business process re-engineering in the small firm: A case study
- BizRate to monitor in-store customer satisfaction for Office Depot stores - Market Intelligence
- Speed control of separately excited DC motor
- Design and development of sensor based traffic light system


