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Industry: Email Alert RSS FeedHilton to launch affiliate marketing programme
Telecomworldwire, Dec 9, 2005
TELECOMWORLDWIRE-9 December 2005-Hilton to launch affiliate marketing programme(C)1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com
Hilton International, an operating division of the Hilton Group plc, has announced an agreement with TradeDoubler, a provider of online marketing and sales solutions, to establish an affiliate marketing programme.
According to the company, the partnership will allow Hilton to reach wider consumer markets through advertising on a range of affiliate websites, through TradeDoubler's publisher network.It also supports Hilton's strategy to drive 20% of individual business online by 2008.
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The affiliate programme has already been deployed in the UK, with plans to extend the campaign to Denmark, Norway, Sweden, Finland and Germany. No financial details were disclosed.
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