MIG works with Hicklin Slade & Partners to provide WAP site for Honda F1 fans

Telecomworldwire, May 22, 2007

TELECOMWORLDWIRE-22 May 2007-MIG works with Hicklin Slade & Partners to provide WAP site for Honda F1 fans(C)1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com

Mobile Interactive Group (MIG), a provider of multimedia mobile interactive services, has revealed it has partnered with Hicklin Slade & Partners and ITV Interactive to provide a mobile WAP site for Honda F1 fans.

MIG confirmed that fans will be able to text the keyword 'HONDA' to the 63330 shortcode during the 2007 Formula One season on ITV1 to access, via prompts within the sponsorship bumpers, the Honda WAP site. It claimed users can book test drives, order a brochure and locate the closest UK Honda dealer through the WAP site, browse some of the Honda car range and request call backs from the UK Honda Call Centre.

The WAP site is offering content downloads such as ringtones, wallpapers and screen savers and is featuring visuals of the Honda F1 Team, Jenson Button and Rubens Barrichello. It will feature regularly updated wallpapers reflecting Honda F1 Grand Prix season action and will host the mobile.honda.co.uk interactive online brochure.

In addition, fans will be able to input their e-mail address and mobile number on the WAP site to enter a competition to win a tour of Honda's F1 headquarters. Hicklin Slade & Partners has established an approach, using the MIG mobile channel along with press inserts, online banners/skyscrapers and a national Civic Type R launch mailing.

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