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Pepsi launches creative challenge with MyClick application

Telecomworldwire, April 14, 2008

Beverage manufacturer Pepsi has announced that it has launched its third Pepsi Creative Challenge as part of a 360 degree marketing campaign which is aimed at 'Generation Wow' consumers in China, mainly in the 12-24 year old range, and will be supported on various traditional media, online, across China and through a mobile marketing campaign using software from MyClick, a phone snap and click marketer.

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Pepsi has launched a challenge for consumers to upload their photos and basic personal data, including birth date, nickname and mobile number, on one of six portals: 163.com, xiaonei.com, taobao.com and 51.com, Poco.cn and iPartment. It said the second phase of the challenge, which enables participants to vote for short-listed finalists, starts on 1 June, with winners to become the PEPSI CREATIVE CHALLENGE STAR on all of Pepsi's packaging to be featured on Pepsi cans during the Olympics.

MyClick's new mobile device marketing platform is based on image recognition technology and gives consumers one-click access to the contest details, allow them to vote and check on blogs and invite friends to vote for them.

Pepsi is encouraging participants to download the MyClick application on the link given at the portals, enabling them to take part in voting, blogging and status updates on their entries. Pepsi is supporting the campaign with a presence across retail outlets and media partners such as web, WAP, MMS and on-ground promotions and with TV advertising.

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Technology Industry

Pepsi launches creative challenge with MyClick application

Telecomworldwire, April 14, 2008

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