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Industry: Email Alert RSS FeedMobile Advertising Alliance to launch at Mobile World Congress 2008
Telecomworldwire, Feb 6, 2008
TELECOMWORLDWIRE-6 February 2008-Mobile Advertising Alliance to launch at Mobile World Congress 2008(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
A new consortium of companies was announced on Tuesday (5 February), prior to the Mobile World Congress in Barcelona, Spain, on 11-14 February, 2008.
The Mobile Advertising Alliance is reportedly a collaborative venture between software vendors Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile.
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The Alliance has defined a platform that enables mobile operators to secure their position in the mobile advertising market and advertisers to reach a wide market with targeted campaigns. In addition, it allows systems integrators to achieve rapid integration of software solutions with existing telecomms infrastructure.
No financial details were disclosed.
((Comments on this story may be sent to tww.feedback@m2.com))
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