Extended Email Marketing service introduced by Clash-Media

Telecomworldwire, July 3, 2008

TELECOMWORLDWIRE-3 July 2008-Extended Email Marketing service introduced by Clash-Media(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Clash-Media, a digital marketing specialist, has launched a new extended Email Marketing service as part of its Proactive Online Lead Generation offering.

According to the company, the service enables marketers to access a service that integrates leads gathered online into a coordinated e-mail and phone-based direct marketing campaign.

Clash reportedly provides pre-qualified sales leads and multiple opportunities to put an offer in front of a customer, in this way helping to increase product exposure and conversion rates. Companies can pursue leads using a combination of phone calls and e-mails to either finalise a sale or prompt customers into action.

Online Lead Generation produces leads from opt-in campaigns, hosted on selected sites across the Internet. Consumers submit their contact details and preferences for different products and services, providing companies with a profile for offers that may be relevant. When a consumer submits their e-mail address, an auto-respond e-mail is sent, enabling companies to forward sales collateral that reinforces the offer that the customer is interested in. With the enhanced service, Clash allows clients to contact potential customers repeatedly by e-mail following opt-in, the company claims.

No financial details were disclosed.

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