Local Matters and Apptus enables Quebecor MediaPages directories to integrate into one website

Telecomworldwire, June 12, 2008

TELECOMWORLDWIRE-12 June 2008-Local Matters and Apptus enables Quebecor MediaPages directories to integrate into one website(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

On 12 June, Local Matters Inc, a provider of software and media services, with Apptus, a search and database solutions provider, declared that a unique solution has been successfully completed. The solution has enabled publishers Quebecor MediaPages, a Quebecor Media subsidiary, to integrate its print and online directories into one website, Canoe411.ca. In order to improve its user search experience and to provide effective advertising, MediaPages needed to integrate its print and online directories into one powerful search solution. The company said it will be able to provide the most advanced solutions to its customers with the addition of Canoe411.ca.

Since being launched in April the beta format of Canoe411.ca has become the exclusive e-directory on the Canoe network, which has 8.8 million visitors per month. Local Matters' customised solution for MediaPages, with content enrichment technology from Apptus, has been created to widen revenue and distribution opportunities for businesses advertising through Canoe411.ca.

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