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Industry: Email Alert RSS FeedOmniture Genesis to employ 'searchandising' strategy for Overstock.com
Telecomworldwire, June 20, 2008
TELECOMWORLDWIRE-20 June 2008-Omniture Genesis to employ 'searchandising' strategy for Overstock.com(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
Omniture Inc (NasdaqGM:OMTR), which provides online optimisation software to manage and enhance online, offline and multi-channel business initiatives, said on 19 June that Overstock.com is using solutions to utilise on-site search terms, user-generated product reviews and analytics for improving product merchandising, from Bazaarvoice, Mercado and Omniture through Omniture Genesis.
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Overstock feeds data from Omniture SiteCatalyst into Mercado via Omniture Genesis, Mercado then uses the informatia system that customers can use while selecting products to purchase. Omniture Genesis is a solution that automates the integration of marketing applications and provides a single platform for customers to measure marketing results and buy.
Bazaarvoice offers outsourced technology, services, analytics for companies to improve the online shopping experience, which will hopefully results in sales. Mercado is an eCommerce solution provider, site search & navigation, merchandising and storefront solutions.
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