Clickatell announces partnership with Santam

Telecomworldwire,  June 24, 2008  

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TELECOMWORLDWIRE-24 June 2008-Clickatell announces partnership with Santam(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Clickatell, a global provider of mobile messaging solutions, announced on Monday (23 June) its partnership with Santam, a short-term insurer in South Africa, to provide a text-based fraud reporting channel, as well as improved results from Clickatell-powered Santam call centre using SMS text alerts for claims processing.

According to the company, Santam enables people that are involved in, aware of or witnessing a scam to text fraud tip-offs using the mobile short code 31640, in this way reducing the probability of fraudulent or false claims being paid out. The text message infrastructure provided by Clickatell allows for discreet and assured delivery, increasing the insurer's ability to respond quickly to reported incidents. All reports are treated confidentially unless the reporting party wishes to disclose their identity.

Santam also advises those reporting fraud tips to provide as much detail as possible and answer basic questions such as who, why, how and when in order to provide the agents with as much information as possible.

In addition, the insurer has been working with Clickatell to improve its corporate call centre to reach customers via SMS more effectively at a lower cost. In less than a year, Santam has seen 500% growth in the utilisation of its proactive claims service due to its simplicity, low effort and cost, the company said.

No financial details were disclosed.

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