GXS publishes study on use of B2B e-commerce among consumer products companies

Telecomworldwire, March 6, 2008

TELECOMWORLDWIRE-6 March 2008-GXS publishes study on use of B2B e-commerce among consumer products companies(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

GXS, a provider of business-to-business (B2B) e-commerce solutions, has published the results of an AMR Research study on the penetration and use of B2B e-commerce among consumer products companies and their trading partners.

According to the study, 90% of respondents claimed that the strength of their B2B programme enables differentiation from their competitors; 95% said that the flexibility of their B2B programme is important to delivering a customised shopper experience; 93% believed that the strength of their B2B programme is an important factor in getting more shelf space and new products on the shelf at key accounts; and 98% said that the flexibility of their B2B programme demonstrates to retailers the ease of doing business with them.

In addition, the survey found that by improving their B2B programmes, 67% of respondents experienced a reduction in costs; 61% reduced the costs to serve customers; and 59% improved cash-to-cash efficiency.

The study also showed that 59% of the respondents plan to increase spending on B2B initiatives by an average of 21% in 2008.

No financial details were disclosed.

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