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Patni to implement CRM Solution for Akbank

Telecomworldwire, Nov 21, 2008

TELECOMWORLDWIRE-21 November 2008-Patni to implement CRM Solution for Akbank(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Patni Computer Systems (NYSE:PTI), a global IT services provider, announced on 20 November that it has won a new contract with Turkish bank Akbank.

The company said that the system integration deal will see Patni implementing Akbank's new customer relationship management product from Chordiant Software, over the next 16 months. The new CRM solution will complement Akbank's existing customer management systems to enable Akbank to enhance its portfolio, campaign and leads management processes. Once implemented, the CRM system will also provide Akbank with a uniform and consistent view of its customers to drive up targeted intelligent sales and improve existing reporting facilities.

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No financial details were disclosed.

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